In this post, we will explore the top SaaS companies and what they spent on advertising, specifically Google PPC.
We'll also take a look at some of the metrics around this for traffic. This is an interesting data set to explore as it gives insight into how SaaS companies are doing when it comes to Ads.
I have more historical data available if you are interested, please reach out.
Topping the Charts for Google Paid Search are the following companies:
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Top 800 Series A and B - Companies and Their Google Paid Ad Spend.
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ZipRecruiter - $1.5m
Clickup - $766k
Wrike - $710k
PandaDoc - $687k (now valued at $1bn - spending $687k/per month)
Rest are in the Airtable below or on this page.