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Top Venture Backed SaaS Companies and Advertising: Series A/B What do they spend on Google PPC?

Top Venture Backed SaaS Companies and Advertising: Series A/B What do they spend on Google PPC?
Photo by Jan Canty / Unsplash

In this post, we will explore the top SaaS companies and what they spent on advertising, specifically Google PPC.

We'll also take a look at some of the metrics around this for traffic. This is an interesting data set to explore as it gives insight into how SaaS companies are doing when it comes to Ads.

I have more historical data available if you are interested, please reach out.

Topping the Charts for Google Paid Search are the following companies:

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Top 800 Series A and B - Companies and Their Google Paid Ad Spend.

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Some notables:

ZipRecruiter - $1.5m

Clickup - $766k

Wrike - $710k

PandaDoc - $687k (now valued at $1bn - spending $687k/per month)

Rest are in the Airtable below or on this page.

There are several on here that have gone public.  This is speaking specifically about their last round.

How do we get this data?  We monitor the SERP and we look for bids.  We then match the bid to the company bidding and we determine what it would cost.

We will be publishing this more regularly and I really appreciate your following.

If this is interesting or you could use this data let me know.  I am now aggregating all of this data monthly and will begin publishing it on my Gumroad account.

Thanks to everyone out there who was supporting me at the HYPCCCYCL GTM Games.  

I was able to win and it was a very happy moment for SaaS.Live, which has grown out of control the last 3-4 weeks!

Here are some of the companies in our table.

We like to analyze Series A/B to see the formation of the GTM.

Series A

OneRail
Revenue Grid
Constructor.io
Persefoni
Knoetic
Grin
Tropic
Oqton
Mutiny
GoFormz
Peach Finance
Unioncrate
Strike Graph
StackShare
Rune Labs
meShare Inc.
Walnut
Smartwyre
Hubilo
Repeat
Bodhala
Ezoic
SpaceIQ
Census
Databook
Appcues
Credly
Prodigy
Ordway
SetSail
Acquire
Beyond (formerly Beyond Pricing)
Inspectorio
Nightfall AI
ThreeKit
Valtix
Restream
Ascend.io
GlossGenius
eVisit
Teampay
DecisionLink
Bonusly
Mosaic.tech
AgentSync
Observe
NavigatorCRE
Satisfi Labs
Negotiatus
Ermetic
Convex
Payrix
Process Street
Codility
Scratchpad
RFPIO Inc.
Decisions
Netomi
AnyRoad
Anitian
Solvvy
Ontic
Mixmax
Rookout
Vettery
Flowhub
Spell
Apty
Faraday
FUSE Autotech
Ethena
Cube
Lokalise
Alloy
Tonic.ai
Courier
Funnel
StormSensor
Ambition
Solidus Labs
Chord
Volusion
SupportLogic
Abl Schools
Vitally
Cheetah Digital
ZeBrand Inc.
Ethyca
Anvyl
Serverless
Wallarm
BlueOcean
Pryon
Molecula
Tagger Media
env0
Civis Analytics
Time by Ping
Syncari
Superb AI
StructionSite
Avail
Rivery.io
Guidewheel
Help Lightning
Cape Privacy
Embrace
RangeForce
AiDash
Cyara
Upfluence
Tetra Insights
OXIO
Berbix
Saltmine
Fond
ZeroNorth
Parabola
Dental Intelligence
Findem
Machinify
Aptible
Hippo Video
SimpleLegal
LogicHub
Service Fusion
HealthCrowd
Impraise
Black Kite
LoginRadius
Frame
Appify
ReverseLogix
Clinch
Vendia
Hyro
AskNicely
RecVue
HappyCo (Happy Inspector)
Whistic
Parabol
Experience.com
Testlio
Raken, Inc.
Verusen
Emissary
Instapage
Accelo
Snappy Kraken
Cloud Academy
xtraCHEF
Extracker
ThinkIQ
CompanyCam
Vertalo
Circonus
Camus Energy
KloudGin
Shyft
Prismic
Tara AI
Hatch
WorkStep
Shiftboard
VoiceOps
Webgility
SchoolMint
Claravine
RightBound
OpsGenie
Veryfi
Osano
8base
Boardable
RoadBotics
Azimuth GRC
OpsCompass
Seqster
TerraTrue
SchooLinks
INDUS.AI
Verta
Kloudless
Mobilize
Anagram
JSonar
boostr
Cysiv
Enervee
Elemental Machines
RebelMouse
Kasten
Synup
MadKudu
Maven
Chargeback
Comeet
VComply
Traefik Labs
GitPrime
GoCo.io Inc
Litmus Automation
SenseHawk
MaxOne
Osmos
Interfolio
Swell
OnScale
CognitOps
Backbone PLM
Ekos
Entytle
Everee
Lifelink Systems
Switch Automation
Evolv AI
Barn2Door
SIERA.AI
UPshow
Nimble CRM
Simplifeye
Shippabo
RemoteLock
Voxpopme
Covetool
RedTeam
Wellsheet
Wheelhouse
Canvas GFX

Series B

Calendly
Pipefy
DISQO
Hive
Gro Intelligence
Observe.AI
Bambee
ZipRecruiter
Avanan
Nacelle
Preset
Forethought
Workstream
Privacera
Shelf
Alloy
Baffle
Stream
Cobalt
Mixpanel
Mendix
Fabric
Gigster
Rafay Systems
Quantum Metric
Datto
Crexi
Envoy
AlphaSense
iboss
LocoNav
unitQ
Emotive
NewStore
Tapcart
PandaDoc
ConcertAI
Wunderkind (formerly BounceX)
UpKeep
Algorithmia
Sprig
Qualified.com
Torch
SevenRooms
Birdeye
Traitify
Celigo
Robin
Wrike
WeSpire
Cordial
SightCall
Ushur
Tigera
Peek
ActivTrak
VergeSense
Mattermost
Vymo
AppOmni
Check Technologies
Quip
Eden Workplace
Roambee
Skilljar
Fairmarkit
Crossbeam
Biz2Credit
DataGrail
AuditBoard
Intellimize
Cypress.io
Tackle.io
Hiretual
Grow
SeekOut
Sanity
WorkRamp
LeagueApps
Onna
Tetrate
BlueConic
Shipwell
HelloSign
Alyce
Singular
Radar
Fleetio
Filevine
Slync.io
Boulevard
ChurnZero
Transposit
Trainual
Stensul
Catalyst Software
Hypersonix
Obsidian Security
Vibes
PropelPLM
Joveo
Reconstruct
Cyral
DealHub.io
Apploi
Zipline
Skupos
L7 Informatics
Gremlin
FOSSA
Convey
Bowery Valuation
MachineMetrics
CloudCheckr
Impira
Fuel50
Catalytic
Nobl9
GetAccept
Maxwell Financial Labs
Abacus Insights
CognitiveScale
Sureify
Granular
Zoovu
TUNE
Assignar
Hustle
Submittable
Rollbar
ZineOne
Enable
Maestro
Inky
Indico
Compology
EverString
Feedvisor
Miro
Bugsnag
Humanity
Panoply
PetDesk
Beeswax
Comfy
Odaseva
SourceDay
Liongard
Workiz
Resilinc
Got It AI
Zaius
Aware
TESTIM
CourseKey
RiskLens
CoreOS
BillingPlatform
Bestmile
Indio Technologies
ReviewTrackers
Mytonomy
ThreatX
GAN Integrity
Aizon
Nebulon
GrowFlow

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